Formerly recognized as albelli-Photobox Group, the parent of the distinguished brands Photobox UK and Bonusprint, has transitioned to Storio group. This strategic rebranding heralds a new era in the European market for personalised photo products, underscored by an impressive revenue exceeding EUR 340M and a strong customer base of over 11 million. In conjunction with this rebranding, the company has seen a significant leadership transition, with Alessandro Coppo stepping in as CEO, taking over from Tristan Money as of February 8th, 2024. This leadership change is a cornerstone of the organization’s strategic plan post-merger, aimed at optimizing integration, fostering innovation, and driving growth.
The announcement of this pivotal brand transformation and executive shift was highlighted at a vibrant internal launch event, which connected all European offices and production sites in a celebratory digital gathering, streamed live from Amsterdam, London, and Barcelona. This event marked the commencement of an exciting new chapter for Storio group, with celebrations extending across all its premises.
After a notable tenure of nine years, culminating in the successful merger with Photobox in January 2022, Tristan Money passed on the leadership mantle to Alessandro Coppo.
With over 25 years of industry experience, including significant roles at Boston Consulting Group and a transformative 17-year period at eBay, Alessandro Coppo is poised to lead Storio group towards a promising future. His tenure at eBay, which saw the Classifieds Group’s revenue escalate from $300M to over $1B, demonstrates his strategic prowess in leveraging technology to forge meaningful connections and ensuring secure, engaging commerce experiences. His extensive background aligns perfectly with the strategic vision and ethos of Storio group.
As CEO, Alessandro aims to build upon the robust foundations established by Tristan and the team, striving to elevate Storio group to a preeminent position as a beloved brand that fosters connections among people through their most cherished moments.
The transformation to Storio group signifies the company’s evolution and its commitment to delivering memorable experiences. This rebranding reflects the organization’s dedication to ongoing innovation and sector growth. Integral to Storio group’s new branding is the purpose statement “To Make Joy Unforgettable,” encapsulating its mission to transform meaningful customer moments into lasting memories.
Upon assuming his role, Alessandro Coppo shared his enthusiasm, “It’s a thrilling time to lead a company that sits at the intersection of digital and physical realms and whose products have a deep level of emotional connection with its customers. Our commitment to innovation and personal connection is unique, and I look forward to building on the strong foundation laid by Tristan and the team. Our new brand identity and values will be central to our commitment to customers and employees.”
Reflecting on the transition, Tristan Money stated, “The launch of Storio group and the welcoming of Alessandro Coppo as CEO, marks the beginning of an exciting new chapter. Since the merger of albelli and Photobox Group 2 years ago, we have worked diligently to integrate our operations and set a clear path for the future. Alessandro’s experience and vision align perfectly with Storio group’s mission, vision, purpose, values, and proposition.”
With its redefined branding and fresh leadership, Storio group is set to reinforce its presence in the marketplace, rolling out innovative solutions to elevate customer experiences and foster growth, in harmony with its newly articulated purpose, values, and EVP.
