Celebrating a prestigious 50-year legacy, Karaca has launched its second UK store at Westfield London, Europe’s largest shopping mall, following the successful establishment of its initial store in Islington Square, a favoured shopping destination in the UK’s capital.
Karaca, a celebrated entity in Türkiye’s home and lifestyle industry for five decades, is proud to unveil its second UK establishment at Westfield London, the largest shopping centre in Europe. This development is a pivotal element of Karaca’s international expansion, building upon the success of its first London store in Islington Square.
Established in 1973, Karaca has emerged as a household name in Türkiye, acclaimed for its extensive range of over 28,000 products. The brand has been instrumental in transforming the home and lifestyle domain with its innovative and superior quality products, spanning from kitchen essentials and tableware to compact home appliances and refined home accessories. Notably, its Fine Pearl Collection, the world’s first and only dinner set crafted from real pearls, highlights Karaca’s dedication to outstanding design and artistry.
UK Investment Marks Global Expansion Inception
Karaca’s global footprint, extending across 48 countries with 305 stores and over 2,000 sales points, reflects its long-standing legacy and popularity. The foray into the UK market represents a strategic endeavour to solidify its position as a global market leader.
Cihangir Çetintırnak, Country Director of Karaca UK, stated, “After a solid history of 50 years, our vision is to establish ourselves as one of the top three brands in our category not just in Europe and America, but across the world. The opening of our second store in Westfield London, is a crucial milestone in achieving our 2030 vision. Following the success of our Islington Square store and our growing presence in the UK e-commerce market, we are enthusiastic about using the UK market as a springboard for expanding our global presence.”
Enhancing UK-Türkiye Trade Ties for a New Economic Partnership Epoch
Karaca’s UK expansion coincides with the burgeoning trade relations between the United Kingdom and Türkiye. The UK government has recently sought inputs for a new, modernised free trade agreement (FTA) with Türkiye, aiming to upgrade the existing agreement, which is limited to goods trading and based on antiquated provisions from the 1990s.
This new FTA aims to be more comprehensive, incorporating sectors like tech and digital services, aligning with the requirements of the 21st-century economy. Türkiye’s increasing trade volume with the UK, reaching £26 billion in the 12 months leading up to June 2023, underscores its status as a top 20 trading partner for the UK.
Karaca’s UK market expansion mirrors this flourishing economic partnership. The forthcoming FTA is anticipated to facilitate more opportunities for Turkish companies in London and throughout the UK, promoting a vibrant business environment and enriching cultural exchanges.
Contact: Yasin Erdurmuş, yasin.erdurmus@idea-pr.com
About Karaca:
The Karaca Group, encompassing 11 brands including Karaca Home and Emsan, operates internationally with a workforce of nearly 3,500. It amalgamates a broad spectrum of over 140 product categories, from pioneering dinnerware to state-of-the-art home appliances, under its flagship brand.
