The great earthquake that was coming in the universe of digital marketing and advertising was the death of cookies. Google announced a few years ago that Chrome would start blocking them by default. The company itself has been working to create its own alternative to cookies for advertising targeting. For the other players, Google gave a margin of adaptation time. The change would not begin to apply until 2022, leaving years for adjustments. 2020 and 2021 were to be the time frame to work on the change. Those years have coincided with the coronavirus pandemic, something that weighed down on…
Author: Hesper News Team
In the list of problems of the network, one of those that companies see as a drag is that of false comments and opinions. Fake reviews distort the market, promoting products that do not deserve it, damaging the reputation of companies or creating bubbles. False reviews are also not simply the work of a couple of consumers who hated your product or your service or the work of your cousins to innocently push the store you just opened. They are already a solvent organized industry, as several investigations have been showing and as confirmed by the movements that some large…
A group of researchers from the Helmholtz-Zentrum Dresden-Rossendorf (HZDR), in Germany, has developed a new technique that will allow the most extreme processes that take place in the universe to be replicated on a small scale in a laboratory. For example, it will be possible to study in detail the strong areas of gravitational attraction related to black holes or the strong magnetic fields of neutron stars. Even the discovered process manages to create a jet of antimatter and is accelerated very efficiently. Two high-intensity laser beams are integrated, producing a collision so violent that it generates an extremely large…
Spanish researchers from the Instituto de Astrofísica de Andalucía (IAA-CSIC) and the Instituto de Astrofísica de Canarias (IAC) have made an important advance in understanding the characteristics of the Sombrero galaxy, by observing in detail a gigantic current of stars that compose it. The Sombrero galaxy (M104) is located about 30 million light years from Earth, forming part of the Local Supercluster, which includes the Virgo cluster and the so-called Local Group, in which the Milky Way is located. It is strange in itself, since it has characteristics of spiral and elliptical galaxies, becoming a kind of hybrid of both.…
“Smart home” technology is an evolutionary step in creating increased comfort. By working in automatic mode, an intelligent system helps to facilitate the management of your living quarters, make life in them more convenient and safe. In addition to its practicality, the “Smart house” complex is distinguished by its considerable flexibility: if necessary, it can be easily supplemented and scaled. Apartment owners do not need to immediately equip their homes with high-tech sensors, sockets and household appliances that support Wi-Fi. Home automation can be phased in with new features added each step of the way. On the international real estate…
Driving under the influence of alcohol is one of the most common causes of traffic accidents. However, if the temperature of the car reaches more than 35º it has a similar effect to driving under a blood alcohol level of 0.5 g / l. It is one of the latest warnings made by the General Directorate of Traffic (DGT) through its official Twitter account. The air conditioning in the car is not only a question of comfort, in the summer season it is also about road safety and condition of the car. Thus, the DGT magazine reveals that at a…
In a rare exercise of transparency, Google has announced a new functionality that will explain the motives behind each search result, including the terms used and their relevance. How Google works seems magical . We write one or more terms, and a personalized list of links appears, adapted to our situation and location, and it is very likely that on the first page we will find what we were looking for. It is thanks to this precision that Google has become the default Internet search engine. But that “magic” is not cheap, it draws on data from all over the…
I imagine that you have heard that voice control is going to emerge in the coming years or even that business and marketing will have to adapt to a new context. So thats it. Not because I say so, my intuition, or because I am a marketing guru. I say this because the data speaks for itself and I will tell you about it in the next few lines. First of all, dear reader, I want to ask you the following: Do you have a voice assistant? If you have answered yes, nothing to add. But if you answered no…
In the race to position itself in the market, Netflix has pioneered the use of new technologies and the latest tools to read the market, better understand consumers and deliver the content they expect. His story often ends up being mentioned every time people talk about how data can help companies find their niche in the market. Netflix has used big data to understand viewers’ tastes and the patterns behind them. Big data has helped them personalize the experience for consumers, but also to determine trends that point to the kinds of content that can be successful. His first big…
If a consumer is asked to look back and point out the great changes that the outbreak of the pandemic brought to their day-to-day lives, they will end up talking about digitization. You are unlikely to use that term, but your experiences will point in that direction. Consumers acknowledge that they are buying more online , spending more time with content on the Internet or depending much more on digital services . If the same request is made to the head of a company, he will also talk about the same thing, although already using the appropriate terminology. The coronavirus…