I imagine that you have heard that voice control is going to emerge in the coming years or even that business and marketing will have to adapt to a new context. So thats it. Not because I say so, my intuition, or because I am a marketing guru. I say this because the data speaks for itself and I will tell you about it in the next few lines. First of all, dear reader, I want to ask you the following: Do you have a voice assistant? If you have answered yes, nothing to add. But if you answered no…
Author: Hesper News Team
In the race to position itself in the market, Netflix has pioneered the use of new technologies and the latest tools to read the market, better understand consumers and deliver the content they expect. His story often ends up being mentioned every time people talk about how data can help companies find their niche in the market. Netflix has used big data to understand viewers’ tastes and the patterns behind them. Big data has helped them personalize the experience for consumers, but also to determine trends that point to the kinds of content that can be successful. His first big…
If a consumer is asked to look back and point out the great changes that the outbreak of the pandemic brought to their day-to-day lives, they will end up talking about digitization. You are unlikely to use that term, but your experiences will point in that direction. Consumers acknowledge that they are buying more online , spending more time with content on the Internet or depending much more on digital services . If the same request is made to the head of a company, he will also talk about the same thing, although already using the appropriate terminology. The coronavirus…
Big and expressive eyes, small mouth, round red cheeks … These are some of the changes with which, thanks to Voilà AI Artist , millions of people have turned into a cartoon or a Renaissance painting. This application has achieved eleven million downloads worldwide , according to June data from Sensor Tower, and has a revenue of $ 200 million. In this way, it is already one of the fashionable applications, in the line followed by others, such as FaceApp, the one that allowed you to see how you would be when you grew up. “Both Voilà AI Artist and…
Centrepoint, the youth homes charity, is on a mission. It is taking radical steps to break the cycle of youth homelessness with an ambitious scheme that will not only create homes, but will offer real support to those who need it. The charity estimates that 103,000 young people approached their local council last year because they were homeless, or at risk, but the social housing shortage and the fact that rents are so high means that few councils are able to do anything about their plight. Through Independent Living Programme, homeless 16-25-year-olds will be given a job and a place…
Few things may be surprising when it comes to billboards in Tokyo, a city full of neon lights and elements that try to attract attention. However, a billboard has succeeded. The masses of citizens position themselves with the best camera shot and wait patiently for the star of the moment to make its appearance. The star is, almost unsurprisingly, a cat, but in this case it is gigantic and occupies one of those infinite screens that have revolutionized digital signage . The power of the cat is unquestionable. “The way he meows is too cute,” explains one of the consumers…
WhatsApp approaches Snapchat: it will allow you to send photos and videos that are deleted after seeing them. Now in the hands of the iOS beta testers. It will allow recipients to take screenshots without notifying you. WhatsApp is one step closer to being able to offer iPhone users the option to share videos and photos that disappear after their first viewing, Snapchat-style. As reported by WABetaInfo this week, the new feature, called View Once , is now in the hands of iOS beta testers. With View Once, Facebook advances in its strategy of incorporating the most representative characteristics of…
CriteriaCaixa, the holding of La Caixa investees, has already reached 25% of the shareholding of Naturgy in full tender offer of the Australian fund IFM over 22.7% of the capital of the energy company. This is stated in the records of the CNMV, the Spanish stock market supervisor, which state that it currently owns 25.001% of the capital after buying a new package of shares. CriteriaCaixa currently has two members on the Naturgy board, and in this process of gradual strengthening of its role as the first shareholder, it remains to be seen when a third director will claim. On…
The Australian fund IFM needs a high level of acceptance for its takeover bid for the 22.69% of Naturgy’s share capital to succeed, given that CriteriaCaixa’s announcement of raising its stake in the energy company to 30% will significantly reduce the ‘free float ‘ of the company. This is estimated by analysts at Bank of America (BoFA), who warn that IFM would have to achieve a very high acceptance to reach its target participation of 17-23% in the capital of the company chaired by Francisco Reynés. Thus, if the investment arm of La Caixa, which has already exceeded 25% of…
Starting in 2023, all laptops with Windows 11 pre-installed will have at least one front-facing webcam. The decision comes directly from Microsoft, in an attempt to ensure that all models have basic functionality, but what does that mean for our privacy? There is nothing that better demonstrates how the global pandemic has changed the demands of users than by looking at the demand for laptops with webcams. Before February 2020, these cameras were hardly used by anyone, and they were only useful for a few professional users. Manufacturers like Asus saw this as a golden opportunity to ditch a part…