TikTok is, right now, the fashionable social network, the one that marketers want to know everything about. The coronavirus crisis and the context that created the pandemic has had a direct effect on the success of the social network. Its usage numbers have skyrocketed and it has also become one of those favorite topics on the internet news.
For companies and their marketers, TikTok is what they aspire to master to gain reach organically, but also where they assume that they will have to open the portfolio and invest in advertising. But, if TikTok is increasingly powerful and if it has an increasing appeal to the industry, how much money does it move and what role does it already occupy in the media universe?
That is, what are the TikTok figures and what does that mean for the advertising market and other social networks? The ‘truth’ of TikTok must be built on leaks. The company behind the social network is not a listed company, although everything indicates that it will be, and therefore does not have the obligation to launch public accounts to its investors.
There is no quarterly presentation of results before any market regulator. Even so, it is already possible to know that TikTok moves a lot of money. Not long ago, the prices that TikTok claims from advertisers in the US advertising market were leaked. The most outstanding position, during the peak moment of the year, is quoted at 2 million dollars .
Even at times when the attention of users will not be so much, the prices for the key position on TikTok (the home) do not fall below a million dollars in that market. Those numbers already give a certain scale of how and how much the TikTok figures can be, but a more recent leak points to more concrete numbers. The Wall Street Journal has had access to the internal numbers of ByteDance, the company that owns TikTok. The document is internal and private, intended for your own team.
The coronavirus crisis and the context that created the pandemic has had a direct effect on the success of the social network. Its usage numbers have skyrocketed and it has also become one of those favorite topics on the internet news. For companies and their marketers, TikTok is what they aspire to master to gain reach organically, but also where they assume that they will have to open the portfolio and invest in advertising.
But, if TikTok is increasingly powerful and if it has an increasing appeal to the industry, how much money does it move and what role does it already occupy in the media universe? That is, what are the TikTok figures and what does that mean for the advertising market and other social networks? The ‘truth’ of TikTok must be built on leaks.
The company behind the social network is not a listed company, although everything indicates that it will be, and therefore does not have the obligation to launch public accounts to its investors. There is no quarterly presentation of results before any market regulator. Even so, it is already possible to know that TikTok moves a lot of money.
Not long ago, the prices that TikTok claims from advertisers in the US advertising market were leaked. The most outstanding position, during the peak moment of the year, is quoted at 2 million dollars . Even at times when the attention of users will not be so much, the prices for the key position on TikTok (the home) do not fall below a million dollars in that market.
Those numbers already give a certain scale of how and how much the TikTok figures can be, but a more recent leak points to more concrete numbers. The Wall Street Journal has had access to the internal numbers of ByteDance, the company that owns TikTok. The document is internal and private, intended for your own team.
The success of the company and its social network is unquestionable, at least considering the data that the Journal has seen . ByteDance has doubled its income in the last year and has already reached 34.3 billion dollars. This represents a year-on-year growth of 111%. Almost all of this income comes from advertising. Although TikTok is trying to open other lines of income, the important thing is the ads.
Are these numbers the unquestionable confirmation that you are already one of the great giants of online advertising? More numbers In addition to revenue, profits and users also grew. Gross profit rose 93% between 2019 and 2020 and brought ByteDance $ 19 billion (for comparison, in 2020 Twitter closed the year with a net loss of $ 1,135.6 million and revenue of $ 3,716.3 million. Dollars).
It also had to assume losses of 2.1 billion dollars and closed with an operating profit of 684 million dollars. In 2020, ByteDance had 1.9 billion monthly active users. It is important, of course, to bear in mind that not only TikTok users enter these numbers, but also those of Douyin (TikTok, but in China) and of another content service that it has in the Chinese market.
Therefore, the heart attack figure used in the last assessment does not seem so surprising. In the last capital increase it made, in 2020, it was valued at 180,000 million dollars. An estimate by analysts based on how much its shares were moving in secondary markets concluded a few months ago that ByteDance could already be worth more than Twitter or Coca-Cola in market value.
The success of the company and its social network is unquestionable, at least considering the data that the Journal has seen . ByteDance has doubled its income in the last year and has already reached 34.3 billion dollars. This represents a year-on-year growth of 111%. Almost all of this income comes from advertising.
Although TikTok is trying to open other lines of income, the important thing is the ads. Are these numbers the unquestionable confirmation that you are already one of the great giants of online advertising? More numbers In addition to revenue, profits and users also grew.
Gross profit rose 93% between 2019 and 2020 and brought ByteDance $ 19 billion (for comparison, in 2020 Twitter closed the year with a net loss of $ 1,135.6 million and revenue of $ 3,716.3 million. Dollars). It also had to assume losses of 2.1 billion dollars and closed with an operating profit of 684 million dollars. In 2020, ByteDance had 1.9 billion monthly active users.
It is important, of course, to bear in mind that not only TikTok users enter these numbers, but also those of Douyin (TikTok, but in China) and of another content service that it has in the Chinese market. Therefore, the heart attack figure used in the last assessment does not seem so surprising.
In the last capital increase it made, in 2020, it was valued at 180,000 million dollars. An estimate by analysts based on how much its shares were moving in secondary markets concluded a few months ago that ByteDance could already be worth more than Twitter or Coca-Cola in market value.