LoveShackFancy Spring 2027 landed in Nolita with a clear message: the noughties aren’t over until Rebecca Hessel Cohen says they are. And she’s not saying it yet.
The show took place at the new Dante on Elizabeth Street, a 10,000-square-foot Nolita outpost that joins the bar group’s existing Greenwich Village and West Village locations. It’s a venue still finding its feet, which made it a fitting backdrop for a collection about a time before everything got so thoroughly documented.
LoveShackFancy Spring 2027 and the Pre-Instagram Fantasy
Hessel Cohen’s reference point was the New York of her early career: magazine editors, publicists, and scenesters living at a pace that social media would have flattened. ‘We worked all day. We went out, we slept a few hours, and did it all over again, and that was it,’ she said backstage. The collection wasn’t trying to recreate the look of that era so much as the feeling of it.
That distinction matters. The pieces leaned into Delia*s-era nostalgia with sparkly scarf belts, floral slips, and low-waisted bottoms, but the mood was less costume than lived-in. ‘I always go back to that time because it feels so personal, and then we’ll try to give it the current edge,’ Hessel Cohen said.
The current edge arrived via raw-hemmed denim jackets and cargo pants embroidered with flowers. A concession to toughness, done the LoveShackFancy way: still floral, still maximalist, but with enough grit to acknowledge that the girl who wore those flare jeans in 2003 is now running the room.
The soundtrack cycled through both the Cranberries and Fleetwood Mac versions of ‘Dreams,’ which is either inspired layering or the musical equivalent of a mood board with too many tabs open. Either way, it worked. Less transportive: the presence of Love Island and Real Housewives of Beverly Hills cast members and their camera crews, who snapped any remaining escapism firmly back into 2025.
Wedding Bells and a Brand in Expansion Mode
The show’s final look was the one people will be talking about. An eyelet wedding dress dotted with sequins closed the runway, a pointed signal that Hessel Cohen is coming for the bridal market properly. LoveShackFancy already launched a bridal collection with prices running from approximately $485 to $1,995, according to WWD. The sequinned eyelet closer suggests the range is about to get more ambitious.
It fits the brand’s wider trajectory. Hessel Cohen founded LoveShackFancy in 2013 while working as a Fashion and Beauty Editor at Cosmopolitan, with a hand-dyed halter dress she designed for her own 2014 wedding as the originating piece. That origin story is now powering 17 stores worldwide and approximately 450 retail partners, per the brand’s own about page.
The wholesale footprint keeps growing, too. StockTitan, reporting on a Williams-Sonoma press release, noted that Pottery Barn expanded its LoveShackFancy collaboration to cover tabletop, bedding, bath textiles, decor, wall and window coverings, flooring, and seating under a debut LoveShackFancy for Pottery Barn line. That builds on prior collections with Pottery Barn Kids and Pottery Barn Teen, which is a polite way of saying the brand now has a presence in your teenager’s bedroom, your guest room, and potentially your dining table.
The Dante venue fits the same logic. Eater NY reports that the Nolita Elizabeth Street location is one of multiple new Dante openings currently in development across New York City, owned by Linden Pride and Nathalie Hudson. Staging a runway show in a venue that’s still mid-expansion, in a neighbourhood that trades on independent cool, is precisely the kind of brand alignment that looks effortless and is absolutely not.
LoveShackFancy Spring 2027 did what the brand does well: made maximalism feel personal rather than exhausting. The bridal closer, though, is the one to watch. If the sequinned eyelet dress is a hint, the next chapter has a very specific dress code.
