Orimi Tokyo Spring 2027 landed during a Rakuten Fashion Week season that is quietly becoming one of the more interesting stops on the global calendar, and not just because of the home team.
ORIMI, the label founded by Kenta Orimi in 2020, operates under the concept ‘Superfine garment for all the outsiders,’ positioning itself as luxury ready-to-wear built around elevated basics. It is the kind of pitch that sounds deceptively simple until you see the fabrication.
The brand is listed across Men’s and Women’s Ready-to-Wear, Shoes, Bags, and Accessories on the Rakuten Fashion Week Tokyo official directory, a broad footprint for a label only a handful of years old.
Sonia Carrasco Brings Madrid Tailoring to Shibuya
The more unexpected story of the week was Sonia Carrasco, the Barcelona-born, Paris-based label founded in 2020 by designer Sonia Martínez. Built around tailoring, craftsmanship, and construction, it made its Tokyo collection debut on 3 September 2026 at Shibuya Hikarie Hall.
Martínez described the collection’s logic plainly: ‘We have tailoring that is perfect, but then with the construction, we put knitwear that is very fluid and very natural. So this contrast, I think, is very connected.’ That tension between the precise and the relaxed is the kind of thing Tokyo buyers tend to understand intuitively.
It also helps that Japan is already Carrasco’s core market. ‘Japan, in terms of fashion, they always love to discover something new,’ Martínez told Vogue. ‘They were the first market that supported me since the beginning, and they are still supporting us now.’ Showing in Tokyo, for her, is less an experiment than a homecoming.
Why Seven European Labels Flew to Tokyo This Season
Carrasco did not arrive in Tokyo alone. The Paris-based RUN x Andam showroom, operated by WSN Group under chief executive Frederic Maus, brought seven designers from across Europe to Rakuten Fashion Week SS27, with Sonia Carrasco and Anthony Calydon among those making the trip. The initiative, according to Vogue, continued a partnership that began the previous season.
The mechanics here are worth understanding. Rakuten Fashion Week Tokyo 2027 S/S ran from 31 August to 5 September, opening with yoshiokubo at Hikarie Hall on the first day. That is a compact schedule by any major-city standard, which makes the logistics of landing seven overseas labels within it a reasonable effort.
The commercial pull is clear enough. Retail development consultant Alessandra Della Morte told Vogue that the weak Japanese yen makes Japanese brands more attractive to international buyers, while Japanese labels themselves now have more experience engaging with international wholesale, both factors feeding the growing momentum around the week. The flip side, presumably, is that a weak yen also stretches the travel budgets of visiting brands. European showrooms coming to Tokyo rather than waiting for Tokyo to come to Paris signals something shifting in the direction of discovery.
Whether ORIMI’s Spring 2027 collection plays to the outsider mythology the brand has built, or quietly evolves it, is the question the season’s show reports will settle. For now, Rakuten Fashion Week has positioned itself as a platform where a five-year-old Japanese luxury label and a Barcelona-born Paris showroom act can share the same calendar week and both find an audience ready to buy.
The next test is whether the buyer interest converts, and whether the RUN x Andam partnership expands again for the following season.
