Running an online store successfully needs a lot of investment to attract customers, improving user experience, analysis of data on essential metrics, and advertising to drive engagement.
After all these investments, you see your customers adding products into the cart and initiate the checkout process, but anyhow leave the site and abandon the cart.
Are you familiar with this kind of scenario on your platform? It is a card abandonment that each online retailer hates the most.
Shopping cart abandonment is a tough nut to crack across all devices and industries.
Statista shows an online shopping cart abandonment rate in specific industries in March 2020.
You can follow some tips mentioned in this article that will help you mitigate the cart abandonment rate.
Tactics to get back your abandoned carts
Not all the recovering tactics mentioned here will work for you. So choose the ones that will suit the best to your niche.
1. Send follow up emails
The basics of sending abandoned cart emails are retrieving lost sales and multiplying conversion rates. Sending automated follow-up emails is not only time and effort-savvy but also highly proficient. It is sensible if the email sent within 4 hours after checkout is abandoned.
These emails assist to contact distracted consumers and encourage them to return to the website and complete their buying process. A study by Brilliance also shows that customized abandoned cart emails can decrease cart abandonment rates by 10 to 30%.
2. Offer discounts or promotion
Incentivize your customers to get them back on the checkout and motivate them to complete their shopping by providing discounts. It is sensible if the email is sent during the first two days of the abandoned checkout.
When you consider coupons and promotions to target first-time shoppers, an abandoned cart coupon seems convincing. As per most business experience, offering a discount on an abandoned cart is more likely to grab buyers back to the site and turn them into customers.
3. Notification to stay in the purchase funnel
When users are about to leave the checkout process, notify them with alerts to stay in the purchase funnel and proceed to complete the shopping process.
A push notification or similar prompt reminds shoppers to stay in the checkout and finalize their shopping by attempting all the checkout steps. Obviously, this will not always keep them on the checkout but help to drive them back to a sale.
4. Provide customer support through chat
Initiate chat with the customers while they are attempting to abandon the cart. Offer all the support they need on your platform to retain them.
Connecting users to a customer support executive will increase the chances of customers coming back in the checkout funnel. Often, it happens that customers leave because they can not find something as per their expectations or face any issue through the checkout process. The best way to solve it is to provide support at the moment when they need it the most.
5. Directly connect customers to checkout
Any email reminder you send to your customer with a link, will connect them to their checkout or as closely to the checkout as possible.
While reminding your customers to get back on your platform, land them very near to the final steps of checkout. It will help to complete sales, making sure they do not have to re-shop their favorite products from the product page.
6. Enable customers to save the carts and checkout level
Provide your customer an option to save their cart and checkout level from where they are abandoning. It is better if you autosave it for the customer’s convenience.
Notify your customer that you are auto-saving their abandoned cart to simplify the shopping in the future. It will encourage them to return and complete the checkout as soon as possible.
7. Reserve abandoned products
Interact with your customers and let them know you are reserving their abandoned products for a future purchase if they want to continue with the checkout. It ensures them that you are making good efforts towards customer service.
When you lack the products customers are interested in, the chances are higher that they will not return to the platform. Notify them that you are storing the products for them for a particular time. Or encourage them by showing the number of products left on your site so they can hurry to complete the checkout before products go under the ‘Out of stock’ label.
8. Use retargeting ads
After a certain time, customers lose interest in particular product types. To make the customers come back to your site, you need to apply remarketing tactics by targeted ads within the first week after customers have abandoned the cart.
A remarketing strategy helps you to conquer lost sales by advertising the products to the targeted customers who have shown an interest in your websites’ items. Leveraging ‘Facebook pixel’ or ‘Google RLSA’ on your online store enables you to monitor each customer and the products they have abandoned.
As demonstrated, there are quite a few options for you to leverage to bring back your potential customers to your e-store. Definitely, it is not possible to get each one of them back to the site, but if you can make them feel valued, you can absolutely receive your lost sale back.
What you can do is to keep optimizing your checkout process and executing multiple strategies to recover abandoned carts as we saw in this article.