UKModels is a leading resource for models, helping those seeking to break into the modelling industry by providing ongoing advice and practical help. With more than 18 years of in-depth industry experience, UK Models reviews aspiring models to help them harness their potential. The organisation has helped thousands of models take their all-important first career steps, helping them to approach modelling agencies, apply for jobs online and network with other industry creatives.
One key question aspiring models need to ask themselves is which modelling genre most closely aligns with their unique needs and preferences. Do they seek the excitement of runway modelling, or are they entranced by editorial modelling and its deeper storytelling? In modelling, each career pathway offers its own unique set of rewards and drawbacks.
Many aspiring models are enticed by the alure of the catwalk, thrilled by the possibility of presenting cutting-edge fashion to a live audience. Extending beyond high fashion, runway modelling encompasses various subgenres, including fitness modelling, commercial runway and even alternative fashion shows. Each offers its own intrinsic challenges and rewards. Overall, runway modelling is a diverse and dynamic field that attracts those who thrive in a fast-paced, live-performance environment.
Transcending the mere display of garments, editorial storytelling requires models to work closely with editorial teams to convey concepts, themes and emotions. Encompassing everything from lifestyle shoots and high fashion to conceptual storytelling, editorial modelling provides a canvass for models to express a wide range of characters and emotions.
Body-part modelling is a niche that focuses on one specific physical attribute within an advertisement, for example, homing in on the model’s eyes, hair, teeth, legs, hands or feet. A body model may be used to demonstrate a perfect smile in a toothpaste ad or hold a particular product in their hands. For hand models, long, slender fingers are generally sought after, although smaller hands may be used in ads for children’s toys. Rougher looking hands, on the other hand, may be desired for advertisements featuring machinery or tools.
Commercial modelling has several categories, chief among them catalogue and fitness. Commercial modelling offers opportunities for people of various age groups and body types. A mastery of the basic principles of acting can be advantageous for commercial models, enabling them to convey multiple layers of emotion on camera. From medical brochures to lifestyle catalogues, commercial modelling can offer abundant career opportunities.
To determine the right genre for them, models must reflect on their individual interests, strengths and personal style. While runway models thrive on strong posture, confidence and personal style, editorial models excel at storytelling, adapting to diverse concepts, conveying emotion and collaborating closely with creative teams.
Models are increasingly utilising social media platforms like Instagram and TikTok to expand their networks and tap into new opportunities. For those seeking to break into new genres, social media can be particularly advantageous, enabling them to network with designers, photographers and brands and engage with new audiences. It is important for models to keep in mind that their social media profiles should reflect their professional personas, ensuring that photos are of the highest quality. Posts should align with their preferred types of work, using relevant hashtags to increase visibility.
Whatever the model’s calling, each genre offers a unique platform for self-expression. In a constantly evolving industry like modelling, where new trends and opportunities emerge every day, it is crucial for models to keep an eye on the industry landscape, staying informed about evolving demands and preferences. Many models successful navigate both runway and editorial modelling careers, showcasing versatility and adaptability while still remaining eager to explore new facets of the wider industry.
