Medicana Health Group, a key player in Türkiye’s healthcare industry, is setting new benchmarks in patient care with its tech-forward strategy. Anchored in a robust commitment to understand and cater to patient needs, this strategy leverages smart technologies to deliver care experiences that are both personalised and meticulously planned for each patient.
As we navigate an era of unprecedented technological advancement and digitalisation, Medicana Health Group emerges as a healthcare pioneer, integrating state-of-the-art solutions like telemedicine, wearable devices, artificial intelligence, and genomics into its patient care protocols.
This commitment to technological innovation enables Medicana to utilise data effectively to refine its operations, aiming to elevate patient satisfaction, improve the efficiency of service delivery, and enhance health education initiatives.
Central to Medicana’s approach is the provision of bespoke care and attentive service across all stages of a patient’s healthcare journey, ensuring a personalised and in-depth care experience.
Harnessing Technology and Digitalisation for Enhanced Patient Care
In light of the anticipated growth in the healthcare IT market, which is projected to reach a valuation of USD 1,834.3 billion by 2030, growing at a CAGR of 15.8% from 2024 as per Grand View Research, Medicana Health Group is capitalising on this trend through targeted IT investments and the digitalisation of healthcare services. This strategy enables online consultations, swift appointment scheduling, and immediate access to medical records and diagnostics, thereby drastically reducing the typical wait times associated with healthcare services. Medicana’s digital initiatives further include efficient online payment solutions, quick prescription services, and instant access to diagnostic outcomes.
Furthermore, Medicana Health Group is at the forefront of providing cutting-edge healthcare services, such as digital second opinions for surgical procedures and extensive online rehabilitation and physical therapy services, all bolstered by AI. The group’s digital services extend to comprehensive online home care services, offering educational content that spans from care for infants to the elderly, ensuring continuous and accessible healthcare support across the lifespan.
Commitment to Environmental Sustainability and SDG 3
“Digital transformation facilitates quicker, more targeted, and cost-effective patient outcomes, significantly contributing to the betterment of society and aligning with the United Nations’ Sustainable Development Goal 3 (SDG 3), which focuses on ensuring healthy lives and promoting well-being at all ages. In tandem with these efforts, our commitment to environmental sustainability, evident in our adoption of eco-friendly practices across our operations—from utilising green energy like wind and solar to implementing paperless hospital systems—further underscores the belief that a healthy planet is foundational to sustaining healthy populations,” commented Reha Özkaya, a Board Member at Medicana Health Group.
Advancing Value-Based Care for Optimal Patient Outcomes
Medicana’s patient-centred care philosophy is comprehensive, addressing the full range of patient needs, from physical health to emotional well-being. This entails involving patients in their care decisions, devising personalised care strategies, and ensuring a seamless and empowering healthcare experience.
To meet the needs of an ageing population and the growing demand for home-based care, Medicana provides a broad suite of services for elderly patients, including home-based post-treatment care, telemedicine consultations, and remote health monitoring. These services aim to offer convenience and ensure ongoing, effective management of health conditions, especially for the elderly.
With a network of 16 hospitals situated across seven key Turkish cities, Medicana Health Group annually serves a diverse patient demographic of over 5.5 million people, from Türkiye and beyond.