Bluesky monthly active users have fallen to 10.4 million worldwide in June 2026, down 27.2% year-over-year, according to data from digital intelligence provider Similarweb. That is not the alarming part. The alarming part is where that figure sits relative to the peak.
In Q4 2024, when Bluesky was the obvious escape hatch from Elon Musk’s X after the US elections, the platform averaged around 22.1 million monthly active users. By Q2 2026, that had dropped to 10.7 million. A decline of around 52%, long after the post-election surge should have subsided. The app did not just give back its bump; it kept shedding users well after the excitement faded.
Mobile daily active users tell the same story. They fell 25.6% year-over-year in July 2026 to around 3 million. Bluesky, to its credit, now has nearly 46 million registered accounts, and its SocialPilot data shows it added over 15 million registered users across 2025 alone, growing from roughly 25.94 million to 41.41 million. Signing up and showing up are, of course, two very different things.
Bluesky Monthly Active Users: What the Numbers Hide
The people who stayed are genuinely engaged. Bluesky’s stickiness rate, the ratio of daily to monthly active users, sat at roughly 29% in June 2026, about the same as Threads. For a platform this size, that is a respectable figure.
New CEO Toni Schneider has a reason not to panic. Bluesky’s corporate strategy was never purely about maximising the app’s own audience. The underlying protocol, AT Proto, is the real project. BlackSky, Eurosky, and video-focused Skylight are all building on it. The AI research tool Attie has launched. Private data support is in progress, which could attract a different kind of user entirely: people who want community and networking without everything being broadcast to the public square. Whether that pivot lands is a genuinely open question, but at least the company has a story to tell beyond the user-count chart.
Bluesky has also raised over $123 million in total funding, including a $100 million Series B in April 2025 led by Bain Capital Crypto, a $15 million Series A in October 2024, and an $8 million seed round in July 2023. There is runway to execute the ecosystem bet, even if app growth has gone into reverse.
Threads Is the Bigger Story Right Now
Wherever Bluesky’s lost users went, Similarweb’s data does not suggest they marched back to X. X’s worldwide monthly active users on mobile were down around 3% year-over-year in June 2026, and its mobile daily active users dropped 7% in July to 123.7 million. X remains large, around 302 million monthly active users on its app as of June 2026, and its web traffic grew 5.3% year-over-year in July to 4.7 billion visits. But the momentum is not there either.
The platform genuinely eating everyone’s lunch is Meta‘s Threads. Its daily active users climbed 21.3% year-over-year to 147 million in July 2026, and website visits surged 112% year-over-year to 471.6 million. Threads had already overtaken X in mobile daily active users as far back as January 2026, when TechCrunch reported Similarweb data showing Threads at 141.5 million mobile daily active users versus X’s 125 million. According to Skillademia citing Meta’s own figures, Threads reached 500 million monthly active users as of June 2026.
It is not yet clear whether Threads is pulling Bluesky’s lapsed users directly, or whether it is simply acquiring people who were never on a Twitter-style platform at all. Either way, the growth curve is the sort Bluesky’s investors would very much like to see on their own dashboard.
The honest read: Bluesky the app is, for now, a niche with a loyal core. Bluesky the protocol company is a longer-term bet that has yet to prove scale. Schneider’s first real test will be whether the private networking features, launching into a market Threads now owns, can change the trajectory before the funding runway becomes the headline.
