Ferrari Luce EV sales have already met the company’s full-year target, and the armchair critics who called it a disaster are looking rather quiet right now. According to a Reuters report via Yahoo Finance, Ferrari shifted just under 500 units of the Luce within two months of its launch, clearing its 2026 objective well ahead of schedule.
From Internet Ridicule to Sold Out
The Luce had a rough debut. When Ferrari unveiled the wedge-shaped, five-seat EV in May, the reaction online ranged from sceptical to openly contemptuous. Critics compared its styling to a Nissan Leaf. Others insisted Chinese manufacturers would undercut it on price while outperforming it on technology. Even former Ferrari chairman Luca Cordero di Montezemolo joined the chorus of disapproval. Ferrari’s stock fell 8% the day after the reveal.
The car was largely designed by Jony Ive and his firm LoveFrom, which gave certain corners of the internet additional ammunition. It did not help.
Two months of sales data suggest those verdicts were premature. The Robb Report has described the production run as sold out.
One note on pricing: the snippet cited €555,000 ($630,000), while Reuters and Robb Report both quote a starting price closer to €550,000 (approximately $626,000). The Reuters wire figure is used here as the more widely corroborated number.
Ferrari Luce EV Sales in Context: Small Volume, Big Signal
Ferrari sold 13,640 cars globally in 2025, according to Reuters. That means roughly 500 Luce units represent approximately 3–4% of the company’s total annual shipments, a modest slice of the overall mix but a psychologically loaded one given how closely the market was watching the EV’s reception.
The longer-term ambition is more substantial. Road & Track reports that Ferrari has set a target of 600 Luce units per year through 2030, which would put the total run at roughly 2,500 vehicles over that period. If the first two months are anything to go by, filling those allocations should not be the hard part.
At least 20% of Luce sales are expected to head to China, according to earlier reports, which fits. The car is precisely the kind of vehicle that performs well in that market: fast, sleek, four-door, and electric. Ferrari appears to have done its homework on the buyer profile even if the internet did not.
The Balance Sheet Beneath the Noise
For all the drama around the Luce’s styling, Ferrari’s underlying finances give the company considerable room to absorb a misfire, not that one has materialised. According to Ferrari’s FY 2025 Results Presentation, the company recorded revenues of approximately €7.1 billion in 2025, with EBIT of approximately €2.1 billion representing 12% year-on-year growth. Industrial free cash flow came in above €1.5 billion.
The same presentation describes a ‘strong order book extending towards the end of 2027,’ supported by the Luce alongside the Amalfi and the 849 Testarossa family. Ferrari is not exactly struggling for demand across the range.
It is also worth remembering who buys Ferraris. The company’s customer base tends to own multiple models, and at €550,000 the Luce is not aimed at someone stretching their budget. For a buyer who already has a Roma and a Purosangue in the garage, adding a practical four-door EV with a prancing horse on the bonnet is a fairly logical next step. Early driving reviews suggest it handles the Ferrari brief credibly, which takes care of the one remaining question that could not be answered from a render.
The critics were not entirely irrational. A first EV from a brand synonymous with petrol-fired drama is a genuine risk, and the Luce’s design is divisive in ways that photographs amplify. But Ferrari’s price-insensitive, brand-loyal customer base has a habit of rendering internet consensus irrelevant. With a sold-out 2026 allocation and a long-term annual target of 600 units to fill, the next test is whether demand holds as the novelty fades before the end of 2027, when that order book currently runs out.
