Award celebrates blend of innovation and timeless style
Villeroy & Boch Tiles has taken home the prestigious Red Dot Design Award 2025 in the ‘Product Design’ category, this time for its distinctive METALCRAFT series. The collection’s innovative interpretation of urban industrial design confirms the brand’s reputation for style and excellence on the world stage.
Metal-inspired finishes for contemporary interiors
With its homage to metallic textures and urban design, METALCRAFT sets a bold tone. “With expressive colours such as silver, steel, brown, black and accent tones in copper, brass and petrol, it creates an interplay of light and shadow, shine and mattness, impulsiveness and calm. Depending on the lighting situation, the look alternates between understatement and opulence – always high-quality, always full of character.”
Available in multiple sizes — including 40 x 120 cm wall tiles and floor formats of 120 x 120 cm, 60 x 120 cm, and 60 x 60 cm — METALCRAFT supports a variety of interior schemes. Its durability is matched by functionality, with anti-slip surfaces and finishes that simplify maintenance.
Recognised by a jury of international design leaders
In 2025, the Red Dot Award jury — comprising 43 design professionals from 21 countries — reviewed submissions across more than 60 nations. Products were evaluated for innovation, usability, sustainability and visual impact. “The METALCRAFT series from Villeroy & Boch Tiles impressed with its exceptional design quality in this demanding assessment and was honoured with the coveted award.”
