VitrA Tiles, part of the Eczacıbaşı Tiles Group, has won a 2025 Red Dot Design Award in the ‘Product Design’ category for its CementEra series, which forms part of its most recent product launch. The series was celebrated for combining aesthetic sophistication with practical design flexibility. The Red Dot Awards are globally renowned for celebrating excellence in design innovation.
A sophisticated take on urban minimalism
Inspired by concrete’s raw simplicity, CementEra translates this texture into sleek, contemporary surfaces. Designed to offer understated elegance, the tiles bring a peaceful and modern dynamic to interiors. The colour palette includes four stylish tones: light greige, dark greige, light grey, and dark grey.
The collection also features two decorative variations that work in harmony with these tones. Offering options in sizes from 60×60 cm to 120×280 cm, the series serves both wall and flooring needs. A standout 120×120 cm mix decor tile introduces fluid, graphic patterns, enhanced with a lustrous finish using a special printing technique.
Chosen by a panel of global design professionals
Since its inception in 1955, the Red Dot Award has honoured products for their design excellence and innovation. For 2025, 43 jurors from 21 countries reviewed submissions from over 60 nations. The CementEra collection impressed the jury with its strong design credentials, securing VitrA Tiles a place among the winners.