Are you thinking about investing in “digital out of home” advertising? Well, why not take it a step further and invest in DOOH advertising. PDOOH stands for programmatic digital out of home advertisement. Essentially, what you are purchasing is an automated marketing system that can enhance your advertisements and expand your brand. It’s time to get started with your DOOH advertisement system. Let’s learn the basics so that you can start expanding your business!
What is DOOH advertising?
DOOH is essentially an automated purchase and delivery advertising system. Think of it as a sort of algorithm that allows for marketing campaigns to be created on the basis of:
- Geography
- Audience type/Demographics
- Time of display
- The available marketing channels
As the system is automated, it means that it can enhance the number of advertisements that are produced for a campaign. Overall, by investing in DOOH, you will be able to eliminate the need to speak constantly to different entrepreneurs about various contracts. Instead of being forced to negotiate and pay for the launch of different campaigns, they can focus on the audience and the “cost-per-thousand” guidelines. That means the marketer just needs to create an overall budget, and the DOOH will do the rest in relation to the guidelines provided. This is a great way to save time and money when it comes to your latest campaigns.
When is DOOh advertising helpful?
What makes DOOH advertising so useful is that it produces a high-quality result on a low budget. Not only is it easy to track the campaigns and ensure that they reach their maximum ROI, but it allows the investor to experiment with their products, and see which advertisements fit best with their brands. Business integration strategies can be used if you need to figure out what type of customers you want to appeal to and where you want to focus your marketing campaigns. For instance, it can help you figure out whether you want to use street advertising or whether you would prefer to stay online through social media marketing.
Direct online purchases
Although your DOOH advertisements will be placed throughout different cities and towns, they will always be linked back to the internet. Usually, your advertisements will be programmed through an online demand-side platform (DSP). This means the purchase can be made by a buyer and approved by a seller through a direct deal. The marketplace can be programmed to include special deals and rates. There is even the option to change or pause a campaign if there is a problem or remodel of the investors budget needed.
Advertising without distraction
One of the best things about DOOh advertising is that it allows for viewers to focus on it without distraction. Nowadays, viewers may be looking at multiple things at once. But DOOH is used on platforms that disallow ad-blockers or turning over the webpage. That’s why it is such a good way to advertise. Combine it with your current marketing goals to ensure you can reach your target audience with ease.
So, there you have it – the ultimate guide to DOOH advertising. Use these tips and tricks to utilise this advertising strategy and continue to grow your business well into the future.
