Consumers favor transparent brands 94% of the time, according to the consulting firm Label Insights. QNET is a direct selling company that practices transparency. The company abides by rules and regulations, proving to the world that it’s not a scam or pyramid scheme.
What is direct selling? It is a way to market and sell goods and services directly to consumers away from a retail location. However, despite being around for more than a century, the industry has been mired in controversy and people have been wary of it because it’s a different way of doing business. Since its inception in 1998, QNET is known to have helped millions of people become successful entrepreneurs.
Suppose someone is unsure about the legitimacy of the direct selling company. In that case, anything they’d want to know about it is available online and across the direct selling company’s social media channels. It takes those extra steps to make consumers and interested entrepreneurs feel more comfortable about the direct selling industry. A minimal amount of research will reveal that QNET is far from being a scam.
Honesty and Transparency Inspire Trust
Transparency and honesty make a company more credible. In today’s market, a business must operate ethically in order to succeed. Only 1% of millennials trust a brand based on advertising, according to a study of 1,300 people born between 1981 and 1993.
QNET’s independent representatives have a personal connection to the products they offer. As a result, they’re the best advertising for the company’s stable of health and wellness products, as well as its top-quality jewelry and watches.
Anyone involved in the direct selling industry should operate with integrity, because consumers want a product to do what it claims. Failing to meet those responsibilities creates mistrust and opens up a company to possible legal issues. However, the way that the direct selling company remains transparent and acts with integrity enhances its reputation, which, as a result, allows it to attract or retain customers.
QNET celebrates 25 years of success this year. That’s a testament to the company’s values, practices, and staying power.
QNET Spreads Anti-Scam Awareness in Africa
The direct selling company has always been transparent about its goals, values, and business operations, and makes this information available to everyone. And it’s committed to educating all of its independent representatives on the ins and outs of the business operations and the goods and services it offers.
The World Federation of Direct Selling Associations issued a report stating that in 2020, Africa experienced a 17.3% year-on-year increase in the number of people involved in the direct selling industry. QNET expanded to Nigeria in April 2022.
“The entry of QNET in Nigeria is in line with the government of Nigeria’s vision to partner with the private sector to effectively achieve the desired economic recovery and transformative growth,” said Biram Fall, the company’s regional general manager in sub-Saharan Africa. “[The company intends] to play our part by boosting entrepreneurship in Nigeria through our well-established global e-commerce and direct selling ecosystems.”
In May 2022, the company launched an educational anti-scam campaign in Ghana and other sub-Saharan African countries where it operates. The Mama Campaign educates the public on how to spot a scam in direct selling.
It partnered with Transblue Limited, a world-class business that supplies general contracting services to its clients. “The World Federation of Direct Selling Associations’ annual report 2021 shows that 125.4 million people are involved in direct selling, with 74% women and 26% men. The direct selling industry has proved to be an attractive opportunity for women, providing flexible options for supplemental income,” stated Ajisafe Abiodun, CEO of Transblue.
The partnership aims to tap into the Nigerian market’s growing excitement in direct selling and deliver a globally recognized platform for customers and distributors to expedite sales and marketing to improve customer service management and local market penetration.
Fall stated that QNET believes “partnerships like this are key to our success, and we are grateful for the opportunity to work with such a reputable and respected company. We look forward to growing and thriving together to deliver the best to Nigerians.”
He continued, “The brand is positioning itself as a credible business entity, set to develop genuine entrepreneurial skills among the youth of Nigeria through well-established global e-commerce and direct selling ecosystems, hence implementing a pilot phase of its signature financial literacy program, FinGreen.”
The program’s purpose is to assist women and children in emerging economies and vulnerable communities. It’s already helped over 600 young people become more financially literate. The direct selling company prides itself on empowering entrepreneurs.
Abiodun stated that the program provides “adequate skills and proper developmental training for all, particularly for youth, women, and those embarking on entrepreneurship. Unfortunately, some companies operate pyramid schemes under the guise of legitimate direct selling businesses because it is a highly unregulated industry. Therefore, consumers must carefully research any direct selling opportunity before joining or investing in it, a training the initiative provides.”
Scam companies don’t invest in communities. But QNET does.