Hyundai’s global director of operations , José Muñoz, explained this Wednesday that the brand is planning to create its own semiconductors so as not to depend so much on third parties . The global chip crisis has hit big brands, yet the automaker aims to dodge the blow.
The chip crisis has affected the production of the iPhone 13.
Hyundai temporarily suspended some factories due to chip shortages caused by high demand for electronics last year. However, Muñoz has clarified that the worst stage has passed and that his ” most difficult months ” were in August and September.
According to the company’s global director of operations, Intel is investing a lot of money to expand its semiconductor production capacity . ” The industry is reacting very, very fast, ” he says.
However, Muñoz highlights his interest in developing his own chips at Hyundai to be ” a little less dependent in a potential situation like this .” For this, the global director of operations confesses that they will need “a lot of investment and time ” and that they are working on it.
Thanks to this measure, the company plans to deliver the vehicles in its original business plan from the fourth quarter. In addition, Muñoz affirms that they will compensate for some production losses in 2022.
Chips are behind the biggest technological advances.
Despite the semiconductor shortage, Hyundai has continued to grow alongside other large companies such as Toyota and Tesla . In fact, the car brand decided to continue with its orders even during the crisis .
Currently, Muñoz has explained that the company’s purpose is to produce electric vehicles in the United States by 2022. They are also considering improving their factory in Alabama with the aim of increasing its production capacity.
